Field Marketing Specialist

NRT LLC is the nation's largest owner and operator of residential real estate brokerages operating in more than 50 of the 100 largest metropolitan areas in the United States, with approximately 790 offices and 47,500 independent sales associates in. NRT is a subsidiary of Realogy (NYSE: RLGY). NRT is ranked the No. 1 residential real estate brokerage firm in the U.S. for 20 years in a row, according to the REAL Trends 500 report. The ranking is based on 2016 closed sales volume and closed transaction sides for the nation's top 500 brokerages. NRT led the ranking with $166 billion in sales volume and 337,780 transaction sides on a pro forma basis.
This takes into consideration the estimated full-year performance of companies acquired by NRT during 2016.
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Coldwell Banker is searching for a full time Marketing Specialist to work out of our Mequon headquarters location.
The Marketing Specialist is responsible for providing in-office advertising and marketing support. The position supports key marketing objectives and goals, and works to ensure that the company's brand image is well represented.
This is a critical position that supports the success of our agents' businesses by providing expert advice and direction in a variety of marketing areas. This position will support agent onboarding and intergration to Coldwell Banker, agent business building and marketing, education and training on company tools, and general office marketing support. A Marketing Specialist may support one or more offices.
Essential Duties & Responsibilities include, but are not limited to the following:
Onboarding and Integration
Introduce, instruct and guide Sales Associates through the integration phase of the agent onboarding process which may include
Optimization of CRM
Maximize agent online profile presence including but not limited to
InTouch agent website
Orientation with Coldwell Banker Global Luxury marketing program, where appropriate
Set training plan for SA on core Four tools
Agent Personal Promotion Support and Consultation
Review and assist building personal marketing plans and advertising strategy
Social media strategy
Promotion of customer testimonials
In-office liaison to national public relations team, will alert the PR team of notable listings, interesting personal stories, upcoming office events and submit templated press releases to the local media outlets.
Assist with team set-up on various platforms
Digital Scorecard (quarterly or bi-annual) Review ? review of agent's online presence on proprietary and partner websites, personal Market leader website, google search rankings and social media
Education and Support
Marketing Specialist will be subject matter expert on all company marketing tools and resources including but not limited to:
CB-ONE (intranet)
Moxi (TouchCMA)
IDC Market Reports
Global Luxury
CB Exchange
Local Forms Program & Admin
Coles Directory
Office 365
Innerworkings/ Xpressdocs office liaison
Communication about and Educational Workshops for marketing products and programs
Responsible for completing all Marketing Coordinator/Staff training and webinars
Manager Recruiting Support
Prepare recruiting presentations as requested for VIP recruiting opportunities
Maintain manager and branch profiles on proprietary websites
Enhance and maintain manager website on Intouch
Assist in event organization and marketing materials needed for Career nights
Office Marketing Support
Attends and presents at recurring office sales meetings
Maintenance of office social media accounts
Assist with the yearly awards & recognition process
Assist in event organization and marketing materials needed for hyper local events such as career nights and open house events
Represent office (s) with regard to community outreach & company charitable giving events
Responsible for management and maintenance of all in-office marketing files and materials
Attends and participates in regional Marketing meetings and/or training sessions
Works with the Regional Marketing Manager regarding job related or Sales Associate marketing issues, concerns or questions
Provides issue resolution and one-on-one assistance as needed
Contacts Help Desk support for program and technical issues
Remains cognizant of quality issues, rules, industry regulations and protocols pertinent to marketing such as Fair Housing Acceptable Words, NAR requirements, Coldwell Banker and Global Luxury identity standards, and MLS board requirements.
Other General Duties as needed or assigned (Not all inclusive of this document)
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
4 year degree in marketing related field
2 yr experience in marketing, creative agency, or communications field
Prior real estate experience preferred
Proficiency in the use of Microsoft Office Suite and the ability to use internet based software
Strong presentation and public-speaking skills
Ability to follow direction and utilize critical thinking and problem solving skills are essential
Ability to deal with problems involving several variables
Ability to use basic office equipment
To be considered an applicant for this position you must show how you meet the basic qualifications of the job in a resume or document you upload.
NRT LLC, a subsidiary of Realogy Corporation, is committed to providing equal employment opportunity ("EEO") and will make employment decisions without regard to race, color, religion, national origin, citizenship, age, sex, gender, sexual orientation, sexual preference, gender identity or gender expression, veteran status, marital status, disability, or any other characteristic protected under applicable laws and regulations. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability, protected veteran status or any other characteristic protected under applicable laws and regulations.Under the Americans with Disabilities Act and other applicable laws Realogy will provide reasonable accommodation to disabled applicants upon request during the application process to ensure equal opportunities to be considered for employment.

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